How Dylan Toole Became a Trusted Partner in High-Level Music Campaigns

Dylan Toole has built his career quietly, but at scale. As the founder of DMT Records, he is known within the music industry for his involvement in campaigns that required precision, consistency, and the ability to operate under pressure.

Over the course of his career, Toole has been involved in campaigns connected to artists such as Travis Scott, 24hrs, NOT AGN (F.K.A. DJ Diddy), and Farruko, while also working in collaboration with major labels including Sony Music Latin, Warner Music Latin, and Universal Music Group. These efforts have contributed to large-scale commercial results, including 4.5B global streams, 300+ Billboard chart entries, and numerous Gold and Platinum-certified releases.

Operating in these environments shaped Toole’s approach to marketing and execution. High-level campaigns leave little room for guesswork, requiring a clear understanding of timelines, platform behavior, and public perception. These experiences ultimately formed the foundation of DMT Records.

Today, Dylan Toole applies that background to building structured marketing systems that help artists and brands remain discoverable, trusted, and properly positioned online. His work reflects a broader shift in the music industry, where reputation and digital presence are just as important as performance metrics.

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