Apollo The Boss Unleashes Video For “Diamonds”

January 2, 2026

Apollo the Boss, hailing from Worcester, Massachusetts, continues his upward momentum with the release of his latest single and video, “Diamonds,” a standout moment that reflects both polish and perseverance. A rapper and entrepreneur shaped by the streets of Worcester, Apollo’s path from hustling to building a respected music and business career informs the confidence that drives the record. While his recent album King of the North has drawn attention for its scope and collaborations with artists including Snoop Dogg, Stunna 4 Vegas, Boosie Badazz and The Game, “Diamonds” sharpens the focus on his individual rise, blending raw emotion with melodic clarity. Drawing inspiration from Lil Durk, Lil Baby and A Boogie, and influenced by the introspective edge of Kevin Gates, Moneybagg Yo and Juice WRLD, Apollo channels resilience gained from personal setbacks into music that feels both reflective and aspirational, reinforcing his growing presence in hip-hop.