Music labels are moving up and making big business deals, and Atlanta’s favorite label is doing the same. The house of Migos has inked a new deal with Soundcloud.

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Atlanta-based record label and management company Quality Control Music has teamed up with streaming giant Soundcloud to jumpstart the next era of music.

Through QC’s management and creative services arm, Solid Foundation, they’ll come together wjat Soundcloud to “discover new talent and revolutionize artist partnerships by empowering creatives with bespoke resources, tools and access.”

Co-founder of QC, Kevin “Coach K” Lee, said that they are excited about the partnership and can’t think of “a better merging of passion, intel and skillsets to create countless new paths for emerging artists.”

Quality Control Music has launched and propelled several artists’ careers, most notably Migos, Lil Yatchy and The City Girls. They are also responsible for managing newer artists like Lakeyah and Bankroll Freddie.

The label has been taking steps to advance their brand, bringing in new additions to the company like former Motown and Warner Records A&R’s and launching a sports division, QC Sports.

Hitmaking label Top Dawg Entertainment, Quality Control, and Empire are taking charge of the musical future by investing in Riff, a music social media platform. The investment is just one of the many ways labels are transforming the music industry.