Luxury fashion brand AMIRI recently announced the new faces of their new campaign. Their selection includes iconic hip-hop duo Black Star, consisting of Yasiin Bey (formerly known as Mos Def) and Talib Kweli, as their brand ambassadors for the upcoming Fall/Winter 2023 campaign.
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The California-based brand made the exciting revelation on August 16 and took to its Instagram platform to unveil this exciting collaboration, accompanied by the debut of a new song from the duo.
In their post, the brand stated:
“AMIRI Autumn-Winter 2023 Icon Campaign featuring ‘The Main Thing is to Keep The Main Thing The Main Thing’ by Black Star.”
Continuing their journey, the duo recently released a new album titled No Fear of Time, marking their return after a 24-year hiatus. The album was unveiled in 2022, after 24 years.
In the world of Yasiin Bey, he recently embarked on the Unfollow Me Tour alongside neo-soul icon Erykah Badu, captivating audiences with their joint performances in a tour consisting of 25 shows.
The connection between hip-hop and high fashion is not a new concept. Pharrell, another legendary figure in the music industry, assumed the role of men’s creative director for Louis Vuitton. In June, a spectacular showcase held in Paris, France highlighted the impact of Pharrell’s involvement in the fashion world.
