Snoop Dogg has significantly impacted the music industry, especially in marketing and business. With a career spanning over three decades, the West Coast rap legend has consistently proven to be one of the most marketable rappers ever. Snoop’s marketing prowess has set him apart from his peers, from collaborating with major brands to launching his own ventures.
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Snoop Dogg has not only made a lasting impact on the music industry but has also become a force to be reckoned with in the world of marketing and business. His recent collaboration with the Children’s Place for a holiday campaign, featuring his family and his foray into the NFT world, are just a few examples that showcase his unmatched ability to captivate audiences and generate buzz.
Snoop Dogg is not just a master of rap but a master of selling as well. Here are the California sensation’s top 10 best marketing and business moves:
Jack In the Box
In June 2023, Snoop Dogg teamed up with fast-food retailer Jack In the Box for a special collaboration.
The “Munchies Meal” included a sandwich, a taco, curly fries, a brownie, and a medium-sized drink. This partnership perfectly capitalized on the “Gin & Juice” rapper’s persona and appeal to late-night snackers.
Passport NFTs
Snoop made waves in June 2023 when he introduced his “Passport Series” NFT collectibles.
These digital tokens gave holders VIP access and exclusive content from Snoop’s High School Reunion Tour. This venture showcased Snoop Dogg’s ability to embrace new technologies and trends.
The Sandbox
In 2021, the Doggystyle artist partnered with the metaverse game The Sandbox to create his own virtual world called “The Doggies.” This collaboration allowed fans to interact with the playable characters of Snoop Dogg within the game, further expanding his brand into the digital realm.
Skechers
Snoop Dogg’s influence extends beyond the music and gaming industries. In August 2023, he announced a partnership with Skechers for a shoe collection that captured his unique aesthetic. The collaboration showcased his ability to merge streetwear and athletic style, appealing to various audiences.
Ice Cream With Mr. Bombay
Snoop’s love for mixing and matching extends to ice cream flavors. In July 2023, he launched his own line of ice cream flavors under Dr. Bombay. With creative names like “Syrupy Waffle Sundae Daze” and “Rollin’ In The Dough,” the Los Angeles native demonstrated his knack for creating delightful and unique products.
Petco
Snoop Dogg’s pet line, Snoop Doggie Doggs, joined Petco to provide affordable and high-quality pet care options.
The partnership aimed to meet the needs of pet owners who wanted the best for their furry friends without breaking the bank. This collaboration highlighted Snoop’s dedication to his brand and his love for animals.
‘Leafs’ By Snoop
Recognizing the growing cannabis industry, Snoop Dogg launched his own cannabis brand, Leafs By Snoop, in 2015. With various strains and products, the “Drop It Like It’s Hot” rapper solidified his status as a cannabis advocate and entrepreneur.
Corona Super Bowl Commercial
Snoop Dogg’s brand partnerships extend to commercials as well.
In February 2023, he starred in a Super Bowl commercial for Corona, where he enjoyed a bottle of the Mexican beer on a beach. This collaboration showcased Snoop Dogg’s crossover appeal to a broader audience.
Snoop Cereal
Snoop Dogg partnered with rapper and entrepreneur Master P to create their own cereal brand. The partnership with Post Cereals resulted in the first Black-owned cereal brand, offering consumers a unique and inclusive product for consumers.
Martha Stewart Collaboration With BIC
Snoop Dogg and Martha Stewart partnered with BIC to release holiday advent calendars.
These calendars included limited edition lighters, scented candles, advice, recipes, and gifts. The collaboration demonstrated Snoop’s ability to cross boundaries and appeal to various demographics.
Speaking of Snoop Dogg’s recent ventures, he teamed up with country music sensation Chris Stapleton to create the new Monday Night Football intro theme song. The duo remixed Phil Collins’ 1981 hit, “In The Air Tonight.”
While Snoop Dogg’s marketing prowess shines brightly, he is not the only rapper making moves in the business world. New York rapper and entrepreneur 50 Cent recently partnered with the NFL’s Washington Commanders to have his champagne and cognac become the official alcoholic drinks of the franchise through his company, Sire Spirits.
