Snoop Dogg and Latto recently engaged in a candid conversation about the evolving landscape of female hip-hop during their cover shoot for Rolling Stone. They shared their perspectives on the increased prominence of female rappers in the industry, with Snoop cautioning the 777 artist about the potential pitfalls of rap beef.
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Snoop Dogg and Latto recently had a candid conversation about the current state of female hip-hop. In the insightful exchange, Snoop, a hip-hop veteran at 52, imparted valuable advice to the 24-year-old Latto. The hip-hop icon emphasized the importance of business acumen and advised her not to let such conflicts impede her career progress.
The two artists spoke for their “Musicians on Musicians” cover shoot at United Recording Studios in Hollywood for Rolling Stone. The 52-year-old rap veteran shared valuable advice with the 24-year-old Latto.
They both agreed that female rappers have gained more prominence now compared to the past, but Snoop warned Latto about falling into the trap of rap beef. Snoop urged Latto to be a better businesswoman and not let rap beef hinder her career growth.
In their conversation, Snoop Dogg advised Latto to avoid engaging in rap beef with other artists. He emphasized the importance of unity among female rappers and recounted how the music industry in the past encouraged division among artists from different regions.:
“You guys have to understand that here’s where the bullshit comes in. They going to make y’all fight each other. That’s what they made us do. They didn’t want us to join hands and say, ‘Hey, East Coast, West Coast, down South. I love your music.’ You from the South. I love your shit. Why I got to hate you from down there? That’s what they’ll put into y’all Kool-Aid.”
The Los Angeles rap icon also advised Latto to be a “better businesswoman and to not let rap beef slow her career down. Latto responded with, “And we fall for the trap,” agreeing that female rap is very divisive.
Users on social media reacted to Snoop Dogg and Latto’s conversation.
One user commented “Snoop was trying to tell her to stop being a hater but indirectly,” and another commented, “ I think about this also. Like imagine how powerful female rapper industry would be if they didn’t beef at all and they just supported and hyped each other.”
Latto had been involved in several beefs in her career. In 2021, the Atlanta native was dragged by users on social media after rap superstar Nicki Minaj unfollowed her on Instagram when Nicki was just adjusting her Instagram page.
The “Big Energy” rapper would later respond to trolls, but would later be involved in a beef with Nicki due to a past disagreement.
In February 2023, Nicki was accused of throwing shade at Latto for posting Latto’s alleged boyfriend and Atlanta rapper 21 Savage singing her song “Right By My Side.” Users on social media accused Nicki of being “petty” towards Latto.
In October 2023, Latto along with other female rap stars Sexyy Red and Ice Spice were in disagreement about who brought back the clothing brand True Religion.
A user on Twitter (X) claimed that Sexyy Red made it popular again, but others disagreed by saying Latto wore the brand in her previous music videos. Ice Spice simply reposted a fan’s post that she wore the brand in her “In Ha Mood” video to prove Sexyy Red wrong.
Snoop Dogg and Latto highlighted the lack of promotion for genuine talent in today’s hip-hop industry.
They lamented that artists with true talent often go unnoticed, while generic and unoriginal music becomes popular. In fact, Bow Wow is one of the latest artists to say that current rap lacks originality and that today’s rappers need artist development.
The Doggfather artist mentioned his own longevity in the industry, attributing it to his involvement in various business deals and partnerships. Snoop also alluded to lasting longer in the industry due to his business deals.
Notable business deals that Snoop has promoted or invested in include Bic, Jack In The Box, Skechers, Petco, Dr. Bombay Ice Cream, and more.
In other news related to Latto, she recently donated $35,000 to her former high school, Lovejoy High School, during their homecoming celebration. The rap sensation also treated the students to Wingstop.
Snoop Dogg has recently collaborated with country music star Chris Stapleton to create a new theme song for Monday Night Football. The song is a remix of Phil Collins‘ 1981 hit, “In the Air Tonight.”
Another rapper who has commented on the current state of female rap is J. Cole. In an interview with Kevin Hart, the rapper praised today’s female rappers, describing them as “fire.” He acknowledged the accomplishments of female artists in the industry.
