Kendrick Lamar’s “Not Like Us” Gets 430% More Spotify Streams After Super Bowl Performance

February 12, 2025 1

Following his incredible Super Bowl halftime performance, streams for Kendrick Lamar’s monumental Drake diss track, “Not Like Us,” have spiked quite a lot.

According to Variety, streams for the song increased by 430% on Spotify. The streaming service also provided more information about Lamar’s streaming bumps after the game via its Spotify News account on Instagram.

In a post on the social media platform, Spotify News wrote, “Following Sunday’s halftime performance, streams of Kendrick Lamar’s music increased by nearly 175 percent on Spotify in the U.S.”

The account also shared that several other songs from the West Coast rapper saw spikes in their streams as well, including: “HUMBLE.,” “All the Stars,” “man at the garden,” “DNA,” “euphoria,” “squabble up” and others.

Many of these songs were the ones Lamar performed on Sunday, although “Not Like Us” was potentially the only one fans were anticipating. After teasing it a couple of times during his set, the GNX rapper finally performed it — and didn’t hold back on reciting the track’s most scathing lyrics against Drake.

Prior to the halftime show, Lamar teased that “storytelling” would be a part of the performance, saying during an Apple Music press conference, “I’ve always been very open about storytelling through all my catalog and my history of music, and I’ve always had a passion about bringing that on whatever stage I’m on. I like to always carry on that sense of mak[ing] people listen, but also [to] see and think a little.”

This year’s Super Bowl, which resulted in the Philadelphia Eagles besting the Kansas City Chiefs, was the most-watched ever, according to Variety.

In a report from Adweek, Fox shared that Super Bowl 59 earned an average of 126 million viewers. Last year’s game, which was broadcast by Paramount, received 123.7 million viewers.

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