Jaylen Brown Brings Lab 741 to All-Star Weekend With Culture Panel, VIP After-Party

Boston Celtics star Jaylen Brown will host Lab 741, a culture-driven experience blending sports, creativity and community, during 2026 NBA All-Star Weekend in Los Angeles. The event is scheduled for Saturday, Feb. 14, at a private location in Beverly Hills and will bring together athletes, creators and culture leaders for a full day of programming capped by an exclusive VIP after-party. Lab 741 is curated by Brown, a five-time NBA All-Star and NBA champion, as a platform exploring the future of culture through conversation, performance and collaboration.

Programming begins with an NBA All-Star Saturday watch party from 2 to 5 p.m., followed by the “Future of the Culture: Rewriting the Playbook” panel discussion and networking session from 6 to 8 p.m., which is open to media. The evening concludes with the Lab 741 private VIP after-party from 10:30 p.m. to 2 a.m., featuring red carpet coverage for approved RSVPs. Lab 741 also includes elements such as the 741 Performance Pop-Up Shop and immersive experiences designed to spotlight where culture, creativity and performance intersect next. Stay turned for a recap on lab 741 via HipHopSince1987.com.

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