DJ Khaled Launches New ‘Ultra-Luxe’ Grooming Brand – SOHH.com

todaySeptember 29, 2021

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After getting COVID earlier this year, DJ Khaled feels blessed to have recovered, so much that he is launching a new CBD brand. His latest venture is called BLESSWELL, a line of CBD-enhanced grooming products.

DJ Khaled


The multifaceted artist DJ Khaled isn’t a weed smoker himself but advocates for healing with his new line of CBD grooming products that include beard oil, facial moisturizers, body wash and even a charcoal face mask. The brand is currently in the midst of the GROOMED X BLESSWELL pop-up tour, which is making stops in 12 cities across the country, starting in Chicago and ending in Miami Beach during Art Basel. The pop-ups will provide people with “an immersive, ultra-luxe self-care experience” courtesy of celebrity barbers.

In his recent interview with the Daily Beast, the Palestian musician was asked about tensions in the Middle East and shared that he just wants peace in Palestine and worldwide.

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