However, the Los Angeles native contends that the league is being held back by various gatekeepers preventing it from receiving the recognition it deserves.

Ice Cube states these alleged gatekeepers have hindered Big3’s access to the mainstream media spotlight. The rapper expressed frustration, emphasizing that the NBA is making covert moves against his league. 

Despite Big3’s notable success, Ice Cube feels that the league needs adequate support and attention from the mainstream media.

In response to these challenges, Ice Cube intended to embark on a “F*** The Gatekeepers” podcast tour. Through this tour, he aims to shed light on the behind-the-scenes struggles faced by Big3 and bring his message directly to the people.

The league has not addressed the rapper’s allegations or clarified the perceived actions against the Big3. 

Recently, Ice Cube’s Big3 basketball league joined forces with Prize Picks. The partnership brings the league into the world of fantasy sports. With a shared passion for revolutionizing the sports entertainment industry, Big3 and Prize Picks are set to bring a new era to the league.

While Ice Cube contends that the NBA is working against his Big3 basketball league, the intersection of rap and basketball continues to expand. A new basketball league in Los Angeles has emerged, featuring prominent rappers, The Game and Dom Kennedy as team owners.