Beyonce’s IVY PARK brand dropped a teaser image on their Instagram account with the words “IVY PARK” written in red and morphing into the shape of a heart, getting fans excited for a Valentine’s Day drop — and what appears to be an expansion of the brand into Asia.
Rabid IVY PARK fans were excited for the latest tease from the brand’s Instagram account featuring a red heart which fans assumed signaled something was in brewing just in time for Valentine’s Day. Then, some fans observed that IVY PARK opened Instagram accounts in Japanese, Chinese, and Korean.
Could Beyonce’s iconic Adidas athleisure brand be gearing up for an Asian expansion just in time for their highly anticipated Valentine’s day drop?
In December, Beyoncé dropped a promo teaser of her newest apparel for Halls Of Ivy, featuring guest stars like Blue Ivy, Rumi, the princess of the Carter family, Reese Witherspoon’s children, Ava and Deacon Witherspoon, Natalia Bryant, Kobe Bryant’s eldest daughter, and NBA stars James Harden and Jalen Green.
Just a month prior, IVY Park teamed up with Peloton for some new athleisure gear.
Multi-hypenate Beyonce debuted her IVY Park collection in February 2020 in collaboration with Adidas. She followed the groundbreaking launch with a second drop, The Drip 2 Ivy Park line — which includes shoes — is a diverse and inclusive venture in terms of its sizing, gender, and color schemes.