“Everything I learned about the music business started with Jermaine,” said Braun. “He gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close — and now, years later, it’s an honor to return to where it all began and stand beside him as a partner.”

So So Def as a label and production house has served as a launching pad for countless multi-platinum acts, including Xscape, Usher, Da Brat, Mariah Carey, Janet Jackson, Nelly, Bow Wow, Jagged Edge, and Muni Long.

“Jermaine Dupri isn’t just a legend — he’s one of the greatest producers and executives of all time,” Braun added. “He changed the sound of a generation. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant.”

Dupri co-signed Braun’s enthusiasm.

“This isn’t just a business move — this is family,” said Dupri. “Watching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”