The Lox are having a good year. Fresh off the hype of their Verzuz battle win against Dipset, the group is flexing in their new KITH campaign.
Kith has released a new collection with The New York Knicks and got The Lox to not only rock the new looks but do a freestyle.
Jadakiss, Styles P, and Sheek Louch all step in the center of the court and rapped bars for three and a half minutes while donning the upcoming Kith x Nike x New York Knicks collection.
Last year, the brand aligned with the Lox’ Verzuz opponent, Dipset, for a campaign.
The Kith x Nike x New York Knicks collection launches on Christmas Day, December 25th on kith.com.