Latto has defied industry norms and achieved significant success without the support of a manager for almost a year. Despite the absence of management, the talented artist has continued to flourish and remain relevant in the music scene. The “Big Energy” rapper’s accomplishment adds her to the roster of artists who have proven that independent success is attainable.
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Latto, formerly known as Mulatto, has recently made headlines by announcing that she has operated without a manager for almost a year. Despite the absence of professional management, the “Put It On Da Floor” rapper has sustained her success and kept her star shining bright.
Notably, Latto was chosen as a featured rapper in the Sprite campaign, commemorating 50 years of hip-hop, showcasing her enduring popularity and industry recognition. Joining Latto on the list of successful artists without managers is a group of talented individuals who have carved their paths to success:
Known for his mixtape 1999, released in 2012, emerged onto the hip-hop scene with a remarkable work ethic. Delivering projects like “Rejex” and “Summer Knights,” the New York native’s debut album, B4.DA$$, made a significant impact, debuting at No. 1 on the Independent Albums chart.
the industry. Recently, Joey Bada$$ graced the stage at the highly anticipated Wireless Festival in London, captivating audiences with his electrifying talent.
Originally part of the influential duo Clipse, Pusha T has embarked on a successful solo career as an independent artist. He has served as the President of Kanye’s GOOD Music, collaborating with artists and overseeing their creative projects, where he now has stepped down.
His breakthrough as an independent artist came with the release of “Daytona,” which garnered a Grammy nomination for “Best Rap Album.” Pusha T’s artistic integrity and entrepreneurial endeavors have contributed to his enduring impact on hip-hop.
Known for his collaboration on the hit single “Crew,” has proven his mettle as an independent R&B singer. His soulful vocals and captivating artistry have earned him critical acclaim and a Grammy nomination.
Notably, Brent Faiyaz turned down a $50 million deal to remain an independent artist, demonstrating his commitment to artistic freedom and creative control.
An Atlanta-based artist, has made waves in the music industry through his independent approach. By self-producing, self-mixing, and self-promoting his music, Russ has built a dedicated fan base. His independently released debut album, There’s Really a Wolf, achieved significant success, reaching the top ten of the Billboard 200 chart.
Russ’s journey serves as an inspiration for independent artists, showcasing the power of staying true to one’s artistic vision and maintaining control over one’s career. By being an independent artist, it has allowed the “Losin’ Control” artist to indulge into his riches by gifting his mother a new Bentley.
The music industry continues to witness artists who forge their own paths and defy conventions. Recently, Nicki Minaj made headlines with the launch of her record label, Heavy On It, signing promising rapper Ice Spice as one of her first artists.