Push has also promoted the coffee on his Instagram account, writing in one post: “All my dreams and ideas start from my passions. Luckily, I have been able to find partnerships and platforms to help bring my visions to life. This is just a piece of me and how I start my day.”

The Virginia Beach artist now joins the likes of Ghostface Killah, Jadakiss and others who’ve started their own coffee brands.

Push continues to expand his resume this year. Back in July, it was announced that Louis Vuitton, whose men’s creative director is Pharrell, had named him an ambassador.

“[Pusha T’s] ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the Maison’s own dedication to unique expression across fashion and culture,” the fashion brand said in a press release at the time.

Push also has a new Clipse album on the way with his brother, No Malice. Titled Let God Sort Em Out, the project is entirely produced by Pharrell and features guest appearances from Nas, John Legend and Stove Good Cooks.