Scooter Braun, the talent manager behind artists like Quavo, Black Eyed Peas, and YG, has been experiencing a large volume of departures from his management team. The abrupt shift raises questions about the fate of Quality Control artists such as Lil Baby and City Girls. The situation has become a murky affair of off-the-record confirmations and denials, leaving fans and industry insiders wondering about the real story.

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Scooter Braun is also the manager behind artists like Ariana Grande, Demi Lovato, and Justin Bieber, who have also allegedly cut ties with him. While some sources such as Variety claim Braun is stepping back from day-to-day management to focus on his role as CEO of HYBE America, others suggest a different narrative. 

The precise reasons for the departures remain unclear, with conflicting reports and a lack of transparency. The truth lies somewhere in between the contrasting accounts.

On August 22, 2023, Braun took to Twitter(X) to make a surprising statement, declaring, “Breaking News…I’m no longer managing myself.”  This cryptic tweet only added fuel to the speculation surrounding his management issues.

As fans react to the news, opinions are divided. While some express their unwavering support for Braun, others take a more critical stance. 

One fan commented, “We love you, king,” while another retorted, “We’re laughing at you, not with you.” The online discourse reflects the mixed reception of Braun’s management situation.

In addition, Braun is the CEO of HYBE America, a multinational corporation based in South Korea that acquired Quality Control Music Group in February 2023. QC was home to chart-topping hip-hop artists such as Lil Baby, City Girls, Lil Yachty, Lakeyah, Gloss Up, and more. 

With the recent management shake-up, the future of these artists’ careers remains uncertain.

In other business-related news, Diddy’s plans to own one of the world’s largest black-owned cannabis companies were unexpectedly thwarted. His business partners, Cresco Labs, and Columbia Care, terminated their contract, ending the ambitious venture.