Reason Praised Drake During Kendrick Lamar Beef to Get Out of TDE Deal

February 27, 2025

Reason says his Drake praise last year was intended to get him out of his deal with TDE. In an interview with Bootleg Kev, Reason explains that he felt Top Dawg Entertainment wasn’t moving fast enough to free him from his deal with the label. With Kendrick’s TDE legacy, Reason used the high-profile Kendrick versus Drake beef to force TDE’s hand.

“And I knew that if I sparked a fire a little bit, that they’d be like, ‘We gotta separate from this,’” he explained. “I started tweeting sh– on the side of Drake purposely… So there’s fans that hate me for that and rightfully so.”

Lamar and Drake were in the earlier stages of their feud in spring 2024, when Reason tweeted praise of Drake’s K. Dot diss “Push Ups.” And Reason’s “On the Radar” freestyle was over Drake’s “8 am In Charlotte” beat — adding to the awkward dynamic with Top Dawg. After a heated war of words with TDE’s Moosa over a lack of support during his six years on the label, Reason’s frustrations and tenuous relationship with TDE had played out publicly for months at the time that he drew attention for his soon-deleted tweet.

“I let it sit for 10 minutes and deleted it,” he recalled. “It went crazy, and I still had the Reason TDE [in my handle], so it looked insane.”

The Carson, California rapper announced his split from TDE that June.

“I just knew it was sensitive times and I knew business-wise, it would make the most sense for [TDE] to separate from me at that point. That shit worked. A month later, I was gone. It was fast… Paperwork was in my email.”

Reason is set to drop his sophomore studio album — and first since leaving TDE — I Love You Again on Feb. 28.

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