With a strong focus on brand identity and the art of storytelling, Diesel Films has collaborated with numerous famous artists, including Latto, EST Gee, Lil Keed, Nardo Wick, and more. From music videos to sports campaigns, this company has left an indelible mark on the industry since its establishment in 2008.

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Fueling Creative Expression Through Artistic Collaborations

Fueling the creative landscape, Diesel Films has cultivated a reputation for exceptional work with notable artists. Some of their best projects include directing Latto’s captivating “Put It On Da Floor” original video, which now has a remix featuring Cardi B, and GloRilla’s visually stunning “Tomorrow” video. 

Through their distinct approach, Diesel Films aims to capture the organic essence of the artists, allowing audiences to witness their authenticity and relatability. 

Seth Shapiro, the Atlanta native and visionary behind Diesel Films, draws inspiration from his deep-rooted music background. Raised in a family where his father was an artist and rapper, Shapiro’s passion for music was ignited at an early age. Reflecting on his journey, he shares:

“My dad was an artist, he was rapping, and he wanted [me] to rap, so that’s what made me want to get into music.”

In the realm of directing, Shapiro emphasizes the importance of creating organic vibes that showcase the real essence of the artist. Rather than crafting an artificial narrative, he strives to capture the artist’s true self, allowing viewers to connect on a genuine level. 

While Diesel Films has made its mark in the music industry, it has also ventured into sports, collaborating with brands like Nike and UCLAWSoccer. Their ability to translate the spirit of athleticism into compelling visual narratives has garnered recognition and acclaim.

Diesel Films’ exceptional work has been honored with prestigious awards, including two Emmy Awards and three Emmy nominations. These accolades are a testament to the company’s dedication to excellence and unwavering commitment to delivering outstanding storytelling through their productions.

Another creative force in the hip-hop industry worth acknowledging is Riot, the mastermind behind Ice Spice’s chart-topping hits. As both Diesel Films and Riot continue to make significant contributions to the hip-hop scene, their unique perspectives and talents bring fresh energy to the ever-evolving hip-hop world.