Xayne Outlander Joins EMPIRE | Home of Hip Hop Videos & Rap Music, News, Video, Mixtapes & more

January 11, 2026 8

Pop and R&B artist Xayne Outlander has officially joined EMPIRE, restructuring his distribution strategy following a previous chapter with Roc Nation Distribution. The move reflects a shift toward infrastructure built for long-term catalog management, release agility, and artist-controlled operations.

While the announcement marks a new phase, Outlander’s relationship with EMPIRE is not new. He first worked with EMPIRE in 2020 at the age of 19 under his former artist name, Saba West, during the early years of his career.

Early EMPIRE Work as Saba West (2020)

Outlander’s initial experience with EMPIRE dates back to 2020, when he released music as Saba West. At the time, EMPIRE functioned as an artist-first distribution platform that allowed emerging independent artists to distribute music globally while retaining ownership and creative control.

That early exposure familiarized Outlander with EMPIRE’s operational philosophy, which prioritizes speed, flexibility, and direct artist access over traditional label hierarchy. The experience established a foundational understanding of how independent infrastructure could support long-term growth without reliance on brand-based gatekeeping.

The Roc Nation Distribution Chapter

In later years, Outlander distributed music through Roc Nation Distribution, a platform associated with Roc Nation’s broader entertainment ecosystem. During this period, he released music that expanded his international reach, earned press coverage across multiple outlets, and contributed to his development as a globally charting independent artist.

Roc Nation Distribution operates through a curated, top-down model that emphasizes selectivity, institutional alignment, and brand association. For many artists, the platform functions as a validation milestone, signaling proximity to a legacy entertainment company.

As Outlander’s output increased and his strategy shifted toward frequent releases, catalog restructuring, and rapid execution, the centralized nature of that model became less aligned with his long-term operational needs.

Why the Shift Made Sense

Outlander’s evolving priorities increasingly centered on maintaining a consistent release cadence, preserving long-term catalog ownership, retaining direct backend control, and scaling globally without friction. These goals favor distribution systems designed as service infrastructure rather than brand-driven gatekeeping mechanisms.

While Roc Nation Distribution offers prestige and association, it is not structured for high-frequency, artist-directed deployment across multiple release cycles. For artists operating with systems-based strategies, flexibility and speed become as critical as visibility.

GT Digital: Infrastructure Partner

Outlander’s return to EMPIRE is facilitated through GT Digital, an independent distribution services company that provides artists with direct access to EMPIRE’s backend systems.

GT Digital’s role centers on operational enablement rather than branding. Through this partnership, Outlander has direct login access to EMPIRE’s platform, allowing him to manage release timing, metadata, and catalog updates independently while maintaining professional backend support. The arrangement enables him to function as an independent enterprise while leveraging EMPIRE’s global distribution reach.

Structural Differences: Roc Nation Distribution vs. EMPIRE

The distinction between Roc Nation Distribution and EMPIRE is structural rather than qualitative. Roc Nation Distribution functions as an extension of a legacy entertainment brand, prioritizing curated access, association, and institutional alignment. EMPIRE, by contrast, operates as an artist-first distribution and technology platform designed to scale output, preserve ownership, and reduce friction between creation and release.

In practical terms, Roc Nation Distribution emphasizes who is selected, while EMPIRE emphasizes how artists operate. For Outlander, whose strategy centers on sustainability, frequent releases, and catalog longevity, EMPIRE’s infrastructure offers stronger alignment.

A Catalog-First Strategy

Outlander is currently redistributing his catalog through EMPIRE, aligning earlier releases with his present artistic identity and operational framework. The move treats the catalog as a living asset capable of adaptation and long-term performance rather than a static archive.

As industry trends increasingly favor artists who retain ownership and operational control across extended careers, Outlander’s return to EMPIRE reflects a broader shift toward infrastructure-led independence.

Positioning for the Next Phase

Active since 2018, Xayne Outlander has progressed from early independent releases to international chart recognition while maintaining creative autonomy. His renewed partnership with EMPIRE—now supported by GT Digital—signals a transition from validation-oriented milestones to infrastructure-driven sustainability.

Outlander confirmed that all future releases will be distributed through EMPIRE under this framework.

About Xayne Outlander

Xayne Outlander is a Pop and R&B artist whose work bridges African American experience and Ethiopian heritage. Active since 2018, he has built a global audience as an independent artist and continues to structure his career around artist-controlled distribution, long-term catalog development, and scalable infrastructure.